About Us

The Rosy Blue Foundation was established in 2010 as an organisation aimed at improving and enhancing the community service commitment of the Rosy Blue Group. Rosy Blue was founded on principles of diversity, integrity and accountability. It is our belief that economic growth must be accompanied by an awareness of social and environmental responsibility.The foundation is a direct manifestation of this goal, and through it we seek to expand the reach and extent of our philanthropic activities.

We perceive this foundation to be an instrument; a means for transforming private funds into public benefit. Currently, the field that we are focussed on is that of education, although we have previously been involved with projects related to health care and sustainability as well. Andrew Carnegie, arguably the father of philanthropy, had defined the function of a foundation as engaging with philanthropy in order to “provide ladders upon which the aspiring can rise.” According to us, education is that field which has the greatest potential for innovation and impact, and a prerequisite for anyone hoping to rise.

In determining our projects, we now intend to focus on these key principles:

• Our primary concern is with philanthropy, i.e. projects that are targeted towards curing social problems, rather than charity i.e. projects that are looking to meet immediate needs.
• We wish to support programs that attempt to be innovative, rather than programs that are already existing and ongoing
• Initially, we hope to support new ideas and give them a chance for trial to encourage new ways of thought, as opposed to funding approaches that have already been tried and tested.

At Rosy Blue it’s about “more than diamonds” and this foundation is a way for us to demonstrate this belief. We are extremely grateful to be in a position to be able to make a difference, and have every intention of making the most of it. After all, with great privilege comes great responsibility.